Digital marketing is comprised of a ton of moving parts – SEO, social media, marketing robotization, PPC, and the sky is the limit from there. New technologies, techniques, and ever-changing Google and Facebook algorithms cause numerous digital marketing teams to remain alert, including ours. An aspect of our responsibilities is to stay exceptional on the upcoming trends so our clients’ digital marketing campaigns remain compelling.
As we enter a new decade and tech continues to change at a quick pace, here are the digital marketing trends we’re eager to see a greater amount of in 2020!
Top Digital Marketing Trends for 2020
1. Voice Search
“Alexa, what number of Americans own a smart speaker?”
“66.4 million, or over ¼ of adults in the US.”
Believe it or not, over 25% of adults in the US own a smart speaker like an Amazon Echo or Google Home. Furthermore, 31% of smartphone users overall use voice-initiated search, like Siri, in any event once every week. It is estimated that in 2020, half of all searches will be voice searches. That makes voice search one of the biggest best online marketing trends of 2020.
This is the year that digital marketers can no longer disregard voice search. There is a lot of things you can do to enhance your site for voice search, however, the most significant change involves using long-tail keywords like “how to make veggie-lover brownies” instead of a shorter watchword like “vegetarian brownies.”
2. Shoppable Posts
At this point, you realize that social media is a gigantic piece of online website digital marketing. What you probably won’t understand is just what number of individuals shop on social. 60% of Instagram users say they discover new products on Instagram and in a survey of over 4,000 Pinterest users, a whopping 70% said Pinterest helps them find new products.
These platforms have observed the way that individuals are using them to shop and have made it easier for merchants to sell using social media. Over the past not many years, Instagram, Pinterest, and Facebook all have ways for online business stores to make shoppable posts using a local integration that makes it easy to tag and shop products straightforwardly in your posts. For online retailers, this is an incredible method to direct people to item pages.
How about we take a gander at this model from Free People on Instagram:
This photograph is on their feed and when you tap the photograph, the dress name and cost appear. Tap the cost and you’ll be taken to a screen with more information and the alternative to see the thing on the Free People website. From this screen, you can also scroll and see more products.
By utilizing social business, you’re reaching new customers, reducing the barriers to purchasing, and drastically shortening the sales pipe. While shoppable posts have been on the rise for the past hardly any years, we anticipate that they should turn into the standard in 2020.
3. Immersive Techs like AR and VR
Enlarged reality (AR) and augmented reality (VR) have detonated in prominence over the past not many years and are rapidly becoming one of the top latest trends in digital marketing. This year (2020), it is estimated that around 100 million individuals will use AR to shop online and in-store.
AR is now being used by significant companies like IKEA. Using their application and AR, customers can see what a household item would look like in their space before purchasing (or in any event, setting foot in a store)! Investigate this shelving unit we tested in the TheeDigital meeting room:
4. Interactive Content
91% of buyers are looking for progressively interactive substance online and in 2020, content marketing will shift its focus to give the individuals what they need. Shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a couple of examples of interactive substance.
The interactive substance will be one of 2020’s top marketing trends for a couple of reasons:
- This sort of substance is new and original, helping it slice through the noise
- It gives visitors a reason to stay on the page
- It’s amazingly shareable (almost everybody has seen someone share results of a silly test like “What kind of cheese right?”)
- The shareability increases your image awareness
- Last yet not least, individuals just love to interact!
5. Smart Bidding in Google Ads
Mechanization is nothing new in the digital marketing world, however, thanks to late Google Ads updates declared at Google Marketing Live, we anticipate that robotization and smart bidding should turn into the standard for some PPC account managers.
Google Ads relies on machine learning to streamline your bids so you get the most incentive out of each conversion. The improvements reported at Google Marketing Live make optimizing your bids like nothing anyone’s ever seen with the capacity to choose conversion actions at the campaign level, the capacity to upgrade your bids across several campaigns with a set of desired conversion actions, and the capacity to set bids to naturally change when a sale starts or stops. These improvements will assist you with maximizing your conversions.
Personalized online marketing products are the place it’s in 2020. Consumers are burnt out on seeing conventional ads that might not have anything to do with them. We change the station when commercials are on (that is on the off chance that we still have links) and pay extra to music streaming services to stay away from ads. Customary advertising and nonexclusive commercials are increasingly ineffective.
That is the place personalized advertising comes in.
90% of 1,000 individuals surveyed said they find personalization appealing and 80% said they’re bound to work with an organization that offers personalized experiences. Customers are beginning to anticipate personalization and there are a ton of ways for digital marketers to convey.
Segmented email lists are one of the most well-known ways to personalize your online marketing effort. Truth be told, personalized email blasts perform 3X better than nonexclusive emails sent to your whole list! Most email marketing tools, as MailChimp and Constant Contact, and marketing robotization tools, like HubSpot and Pardot, make list segmentation simple and easy.
In case you’re not personalizing your marketing messages, make 2020 the year that you make marketing personal.
7. Social Messaging Apps
Social media apps like Facebook Messenger, WeChat, and WhatsApp aren’t just for messaging friends any longer. These apps are becoming famous ways for businesses to speak with their customers. Truth be told, Facebook Messenger sees over 10 billion messages traded among individuals and businesses every month Messaging apps are well known for businesses because customers find it helpful to have direct contact with companies. Furthermore, it allows for incredibly personalized marketing, which we realize individuals love.
Here are a couple of ways businesses are using messaging apps:
- Establishing contact and building relationships
- Educating customers about their business/products
- Boosting sales
- Inviting individuals to events
- Regaining potential customers
- Providing customer support
Think about how your business can use social messaging apps in 2020!
8. Visual Search
Visual Search is just what it sounds like – using images instead of keywords in search engines. Effectively used in beta by Pinterest and Google, a visual search will permit users to snap a photo of something they might want to search for (to purchase or find similar items) and the transferred picture will be used to find results. As this technology just grows and improves, even Pinterest’s CEO Ben Silbermann has anticipated that “the future of search will be about pictures rather than keywords.”
9. Stories on Social Media
When Snapchat was released in 2017, it was the first social media stage to consider the “story” – a short and sweet picture or video messages that disappear following 24 hours. As the idea of the story has spread in prominence over other social media platforms like Facebook and Instagram, the story is not, at this point just a marvel for millennials and gen z. Presently companies, huge and small, are using them to increase brand awareness and accept the open door to interact with a more youthful crowd. Give stories a shot Snapchat, Instagram, and even Facebook.
10. Worker Engagement
Giving your crowd a productive and courteous customer experience has to start from the beginning – with your employees. As the essence of your organization, your employees should be learned of your image as well as connected and glad to be a piece of it. By engaging them in your image, you ensure that they need your business to succeed just as much as you do.
Ongoing Digital Marketing Trends
Just like pilot sunglasses and the little dark dress, some things just don’t become unpopular. Here are six online marketing trends that have been enormous over the past barely any years and will continue to be huge in the digital marketing world in 2020.
1. Chatbots (new technology in marketing)
Over the last several years, we’ve been communicating increasingly more with bots. Thanks to man-made consciousness (AI) and machine learning, chatbots are becoming increasingly sophisticated and fit for handling progressively complex requests.
In 2020, this technology will continue to be idealized and incorporated into organization websites. Customer service through the web is becoming faster and progressively effective consistently thanks to these new technologies — so don’t overlook them in your web presence.
The video was digital marketing must in 2019 and it will continue to be one in 2020. Notwithstanding adding videos to your social networks and on your site, live videos on Facebook Live and Instagram Live get viewed 3X longer than videos that aren’t live.
3. Position “Zero” in SERP
The position #1 is not, at this point the top spot in search results. Position Zero or “#0” position, the highlighted snippet of content that appears before the search results, is currently the top spot and it’s profoundly pined for.
This prime-time ranking spot ordinarily answers the question or search inquiry and includes a link back to the source of the information. Dr. Dwindle J. Meyers composed an interesting article for Moz about the “0” position and tips for getting this ranking.
4. Influencer Marketing
Influencer marketing has been around for several years at this point, and it’s not going ceaselessly at any point shortly. Influencers used to be gigantic celebrities or “internet celebs” with tens of thousands of followers however now, companies are turning to individuals with much a smaller social media following to be influencers. Leveraging influential individuals on social media allows you to contact their crowd with a voice that they trust.
You can find influencers by looking for individuals who arrive at your objective segment and afterward sponsoring them as a brand advocate. Brands that influence influencers to spread their message see an ROI 11X higher than they do with other digital marketing methods.
5. Content Marketing
Is content still king in 2020? No doubt!
In addition to the fact that content demonstrates information and expertise to potential customers reading your articles or pages, it’s what search engines put in their search results. In short, content fuels the fire that is your search engine enhancement, so it’s best to create constantly content. In 2020, focus on creating interactive substance and videos.
6. Page Speed
Page speed has been significant for several years and it will continue to be crucial to your website’s success in 2020. 25% of users will relinquish a page if it doesn’t stack in four seconds and they’re not liable to return. Focus on improving your page speed in 2020 and watch your site’s exhibition improve!
7. User-Generated Content (UGC)
UGC is a joint effort between a brand and its customers. By offering incentives such as discounts, free goods, or even beneficent donations to a specific cause, companies can urge customers to post their one of a kind substance involving their use of their services or products. This commonly useful strategy not just gives customers a chance to assist you with advertising your image, however, it also increases overall commitment for users.
Recapping the Digital Marketing Trends for 2020
Digital marketing is constantly changing and we think the above tactics and ideas will be immense distinct advantages in 2020. What do you think?