You have what you assume is the ideal Facebook ad but your targeted audience just isn’t biting.
Enter one of the best approaches to check when it involves Facebook advertisements: Targeting a rival’s target market! When you utilize and target a competitor’s audience on Facebook that’s already involved with a service comparable to your own, you can win at the marketing video game!
HOW TO TARGET A COMPETITOR’S AUDIENCE ON FACEBOOK
Not all rivals will be available as a targeting alternative inside Facebook however when they are, this can be among the most beneficial targeting choices for ads. So, it’s worth it to do the study as well as find as many rival targets as possible.
I will certainly often utilize the cost-free variation of SimilarWeb.com to obtain ideas. You can additionally look into Facebook teams, on LinkedIn, or Twitter. It’s frequently necessary to decrease a little bit of a bunny opening while doing targeting research yet it does settle when you locate a relevant target.
Here’s exactly how to target your competitor’s Facebook target market:
- Action 1: Find their interests: If there is a follower web page that has currently collected your leads (in the form of adheres to and/or followers), after that it’s an outstanding location to start with Facebook ads. It almost seems too easy, ideal? It kind of is. Although you can’t access particular individuals in the means of other people’s target markets, you sure can target them en masse (once again, if that fan web page is an acknowledged target inside Ads Manager). You just pick that target for your audience in the Ads tab of Ads Manager. Here’s what that appears like– note where I have added “Martha Stewart Weddings” as an Interest. This will certainly target the followers of Martha Stewart Weddings:
- Action 2: Use their winning concepts as ideas (as well as make them far better): No, I do not imply steal suggestions or be a person you’re not! I’m discussing obtaining motivation from your rival’s successful advertising campaign or articles that individuals are sharing, liking, as well as commenting on. Did you understand that you can extend out what advertisements other businesses are running? You can do this just by posting likely to their company web page and also clicking the section where it states “Page Transparency” and then “Advertisement Library” (see screenshots below). This can assist substantially when conceptualizing your approach.
That’s it! Knowing how to target a competitor’s audience on Facebook is as easy as putting these actions to function. Make sense? Got any more questions? Drop them down listed below in the comments!