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Welcome to Leave it to Lindsay

How To Get More Likes On Facebook Page: Part 1

How To Get More Likes On Facebook Page: Part 1 You just launched a brand new business and set up a Facebook page, but how do you drive traffic to your new page and get more likes on Facebook? You need to promote it to let people know you exist! In this blog post, I’ll […]

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Business Commentator

Lindsay Higgins has appeared as a business commentator providing expert marketing advice in publications including Kabbage, Business News Daily, Soldsie, Constant Contact, Boston Business Journal and Business2Community. To learn how to contact Lindsay for media opportunities send our team an email here.   5 Fast Fixes To Jump Start Your Business’s Website New Year’s Resolutions […]

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Small Business Tools

Small Business Tools Whether you are a new business just starting out or have been in business for over 20 years, looking to make your business run more smoothly. These are all of the tools I use to run my business costing me just under $100 in overhead office expenses.   Google Suite Google isn’t […]

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My Journey As A 20-Something Entrepreneur

My Journey As A 20-Something Entrepreneur Leaving Corporate World To Become A CEO I just couldn’t stop thinking about building my business – day and night. So on July 31, 2014 I left my amazing job as a Marketing Advisor at Constant Contact, and became a full-time, 20-something entrepreneur. Before my days at Constant Contact, I had worked for […]

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What To Post On Social Media

What To Post On Social Media The 2 Types Of Posts You Should Be Posting To Achieve Your Business Goals Just like our homepage says, you can’t post a picture of a cat, hope it gets a dozen likes, and call that social media marketing for your business. Social media is a tool for businesses to […]

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Grow Your Customer Email Database At Your Restaurant

8 Out Of The Box Ways To Grow Your Customer Email Database At Your Restaurant   Insert a note card asking for a customer email address in the check presenter. Have employees ask every customer. Implement a birthday club that will send an automatic email to your  customer with a special offer on their birthday. Offer free […]

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Future Marketing Trends Explained In One Word

Future Marketing Trends Explained In One Word Picture this: You’re online and stumble across an idea for the perfect gift for your friend’s birthday that’s available for purchase at a local gift shop. You go to their website to find out their hours of operation, and the disappointment hits as you read “Hours of Operation: Monday through Friday – 9am […]

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Birthday Rewards Clubs: How To Set It & Forget It

Birthday Rewards Clubs: How To Set It & Forget It Whether you are business-to-business company or business to consumer, EVERY business should have a birthday club as part of their loyalty program marketing strategy. No matter what industry you’re in every customer has a birthday. Without customers, you don’t have a business, so it’s important […]

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Salon Marketing On Instagram

With filters that make photos look #RedCarpetReady, Instagram is an essential network for salon owner’s everywhere to show off creativity and build a referral driven salon brand. Here are 22 Ways to Improve Your Salon Marketing On Instagram: See who has already posted pictures at your business by looking up your salon’s location Check to see […]

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The Ultimate Guide To Salon Marketing

Salon marketing is hard when you’re behind the chair all day, and already taking your lunch break in the laundry room between clients. (Been there!) Sure, you may have your software system like HairMax to help with your booking of your salon appointments, but when it comes to marketing, who has the time to learn about […]

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