For social media and email marketing to be effective, you need to identify business goals, strategize, and be where your customers are hanging out on the internet – is it Twitter, Facebook, Google+, Pinterest, Instagram, or some other online nook you’re not yet aware of? Leave it to Lindsay and her team.
You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think your business is as adorable as the cat. What happens if Facebook went down tomorrow, how would you stay in touch with your customers? The real goal is to get a consistent flow of customers engaging with your brand online and building a perceived social media relationship (Because who doesn’t love when their pictures get 100 likes?) with your followers.