L2L Creative Group (formerly Leave it to Lindsay) is a Boston-based social media agency offering social media strategy, email marketing, and Constant Contact services businesses.
You need a marketing strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think your business is as adorable as the cat. What happens if Facebook went down tomorrow, how would you stay in touch with your customers? The real goal is to get a consistent flow of customers engaging with your brand online and building a perceived social media relationship (Because who doesn’t love when their pictures get 100 likes?) with your followers.